(b)logophile » subversion http://www.logophile.org/blog blog of a logophile (not "logos", but "λόγος") Thu, 09 Sep 2010 20:19:40 +0000 en hourly 1 http://wordpress.org/?v=7546 Tui ad subversion http://www.logophile.org/blog/2006/05/05/tui-ad-subversion/ http://www.logophile.org/blog/2006/05/05/tui-ad-subversion/#comments Fri, 05 May 2006 12:13:39 +0000 tikitu http://www.logophile.org/blog/?p=166 Tui beer has a long-running advertising campaign (since before I left New Zealand), under the slogan “Yeah right.” (“I’ve been studying all summer.” — “Yeah right.”) A mate of mine just snapped a wonderfully altered version of one of these storeside ads. Kudos to the originator, and hopefully Robin will keep us updated if any more get improved.

(Google also brought me to a story from 2003, where the same campaign was coopted for anti-war messages. With a slogan that versatile, it’s not surprising they’ve stuck to it for so long. Non-Kiwis, that story also gives a bit more context about the ad campaign and its target audience, which makes the message Robin snapped even more biting.)

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